Connecting Over 125 Stores with a Scalable Digital Platform.
Toyworld, Australasia's specialty toy retailer, has been a cornerstone of fun and play for families since 1976. With over 125 stores spanning New Zealand and Australia, Toyworld offers the biggest range of toys, games, puzzles, and outdoor activities.
Managing a network of over 125 stores presented significant challenges for Toyworld’s eCommerce operations. They needed to replatform to Shopify Plus to ensure scalability and flexibility while integrating their ERP system for seamless real-time data management.
Project Requirements
- Re-platform & ecosystem strategy
- ERP Integration
- PIM Integration
- Dedicated promotional manager
- Customised data reporting
Our Solution
To meet Toyworld’s needs, we designed and implemented a robust solution that combined advanced integrations with custom tools for improved operational and marketing efficiency.
Replatforming to Shopify Plus with ERP Integration
Toyworld’s eCommerce operations were migrated to Shopify Plus, a scalable platform capable of supporting their expansive operations. To manage real-time data flow between Shopify and their ERP system, we developed a custom middleware solution with rate-limiting logic. This ensured efficient and accurate data synchronisation across the large product catalog without overwhelming the system.
Streamlining Product Management with a PIM Solution
To simplify and centralise product management, we integrated a Product Information Management (PIM) system. The PIM streamlined the process of updating product data across all channels, saving time and ensuring accuracy for both online and in-store. This centralised solution enabled Toyworld to maintain consistency across their vast network of stores and digital touchpoints.
Future-Ready Infrastructure
The scalable Shopify Plus platform, combined with robust middleware and PIM integrations, has equipped Toyworld with a powerful foundation to support its ambitious growth plans. The architecture ensures seamless adaptability to an expanding product catalog, evolving customer expectations, and the increasing demands of a dynamic retail environment.
Building a Solid Foundation for Growth and Innovation in Retail
Toyworld’s replatforming to Shopify Plus, coupled with advanced ERP integration, PIM implementation, and a bespoke promotional management tool, has empowered the brand to streamline operations and enhance customer engagement.
By addressing their challenges with tailored digital solutions, we’ve positioned Toyworld to continue delivering expert service and fun to families across New Zealand and Australia for years to come.
View New Zealand View AustraliaAt Toyworld we have experienced significant growth through our online shopping channels. With this growth we had recognised that the platform we were operating with online required a major overhaul. Foundry came highly recommended.
They set about to understand our business needs and it became obvious that they were to be our partner. Foundry set about developing a solution that is robust and provides a seamless experience for our users. During this significant and challenging project they were detailed, diligent and unflappable in their approach.
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