Accelerating Retail Success with Seamless Integrations and a Revamped User Experience
Parallel Imported is a leading parallel importer, renowned for its extensive range of mobile phones and fragrances. With over 15 years of experience, they have built a strong reputation for offering exceptional value and variety. As a retail pioneer in the industry, Parallel Imported is committed to staying ahead by leveraging modern technology to enhance customer experiences and streamline operations.
Parallel Imported approached us with the need to modernise their digital presence and optimise their operational efficiency. Their goals were ambitious, aiming to both enhance the user experience and improve backend processes.
Project Requirements
- Replatform from Magento to BigCommerce
- LightSpeed POS Integration
- ERP Product Management Integration
- UX Refresh
Our Solution
To meet Parallel Imported’s goals, we developed a comprehensive plan that prioritised both the technical and experiential aspects of the project.
Replatforming to BigCommerce for Scalability
We transitioned Parallel Imported’s website from Magento to BigCommerce, leveraging the platform’s robust features to enhance scalability and reliability. This migration enabled the client to manage their online store more efficiently while ensuring the website could handle increasing traffic and transactions without compromising performance.
Seamless LightSpeed POS Integration
A critical aspect of the project was integrating the website with the LightSpeed POS system. We implemented a deep integration that enables real-time syncing of orders and inventory across all retail locations and the online store. This integration ensures inventory accuracy, reduces manual data entry, and supports on-demand updates for a seamless shopping experience.
ERP Integration for Automated Product Management
We connected the BigCommerce platform with Parallel Imported’s ERP system to automate product updates. This integration streamlined management by allowing product details to sync directly from the ERP system. The result was a more efficient process for managing a large and dynamic product catalog, saving time and minimising errors.
Refreshing the User Experience with a Modern Design
Our team redesigned the website with a focus on creating a modern, intuitive, and visually appealing user interface. The refreshed design emphasised easy navigation, high-quality visuals, and an enhanced shopping experience. By simplifying the browsing process and optimising the mobile experience, we ensured that customers could effortlessly explore Parallel Imported’s vast product range.
Positioning Parallel Imported for Future Growth
Parallel Imported’s ecommerce website is a testament to the power of combining cutting-edge technology with thoughtful design.
By replatforming to BigCommerce, integrating essential systems, and enhancing the user experience, we helped Parallel Imported streamline operations, delight customers, and position themselves for continued growth as New Zealand’s premier parallel importer.
View WebsiteOur ongoing experience with Foundry is one of professionalism, personal and focused attention, a wealth of industry knowledge and very fair pricing models.
We have thoroughly enjoyed working with the Foundry team over the last couple of years and look forward to many more. We feel privileged to work with them. The Parallel Imported Team
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