Case Study

Freelance

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Driving customer satisfaction and operational efficiency: How we crafted a feature-rich, unified online platform for Freelance’s automotive excellence.

Freelance, a trusted name in the motor industry, has been delivering excellence in car sales and servicing for over 35 years. Representing top manufacturers like Toyota, Lexus, Nissan, Hyundai, Renault and Dacia, the company prides itself on offering first-class service across multiple jurisdictions.

Freelance approached us with the need for a modern website that reflects their legacy of excellence while catering to the evolving demands of their customers.

Project Requirements
  • Unified Presence for Both Locations
  • Highlight both new and used vehicles
  • Advanced Search Functionality
  • Electric Vehicle Zone
  • Service Enquiry Management
  • Car Management Facility
Frelance Nissan
Freelance Feature

Our Solution

To meet Freelance's goals, we developed a feature-rich website designed for both functionality and aesthetics. Our approach focused on the following key areas:

Unified Design and User Experience
We began by creating a unified design and user experience that aligned with Freelance's brand identity. The website was crafted to represent the group’s operations in both Jersey and Guernsey under a single platform, ensuring consistency across locations.

Showcasing Inventory with Detail and Precision
We developed a comprehensive vehicle presentation system. High-resolution image galleries and detailed descriptions were added for each vehicle, whether new or used. These pages provided essential details like specifications, pricing, and availability, ensuring customers had all the information they needed to make informed decisions.

Advanced Search for Effortless Navigation
We implemented an advanced search functionality to streamline the car-buying process. This tool allows customers to filter vehicles by parameters such as manufacturer, model, price range, fuel type, and location. Designed for simplicity and precision, the search feature helps users find their ideal car quickly, enhancing the overall experience.

Highlighting Sustainability with the Electric Zone
A dedicated “Electric Zone” was created to reflect the growing demand for hybrid and electric vehicles. This section highlights Freelance’s range of eco-friendly cars and provides educational content about the benefits of electric vehicles, including cost savings and environmental impact.

Streamlining Service Enquiries for Enhanced Care
A user-friendly booking form was added to capture inquiries, while the backend system ensures efficient tracking and response to customer requests. This setup improves the overall experience and fosters trust in Freelance’s commitment to customer care.

Efficient Operations with a Custom Car Management System
To simplify operations, we built a custom car management system into the backend of the website. This system allows the Freelance team to easily update inventory details, photos, and availability in real-time. The solution eliminates the need for cumbersome manual updates, ensuring customers always have access to the most accurate information when browsing the site.

Freelance

Driving Future Success with Innovation and Excellence

Freelance’s new website successfully bridges their legacy of excellence with cutting-edge digital innovation. By delivering a unified, feature-rich platform, we’ve helped Freelance offer an elevated experience for customers in Jersey and Guernsey while streamlining their internal operations.

The result is a website that drives customer engagement, strengthens brand presence, and positions Freelance for continued growth in the evolving automotive industry.

View Website

Working with this team has been a game-changer for our business. They truly understood our vision and created a website that not only looks stunning but also functions seamlessly across all aspects of our operations.

The advanced search tool, Electric Zone, and streamlined service management have elevated our customer experience, and the backend tools make managing our inventory effortless. We couldn’t be happier with the results and look forward to continuing this partnership.

Steve Ainsworth
Head of Digital

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