Elevating user experience: Crafting a seamless, custom ecommerce journey to maximise conversion.
Diamonds on Richmond, a premier jewellery retailer, has been a trusted name in the industry for over a decade. Known for its exceptional customer service and outstanding craftsmanship, the brand has built a reputation for offering top-tier jewellery that blends tradition with innovation.
Diamonds on Richmond approached us with the need to modernise their online presence. The client sought a website that would not only showcase their stunning range of jewellery but also provide a seamless shopping experience that drives on-line to in-store conversions.
Project Highlights
- Re-platform onto a more efficient & scalable CMS
- Bespoke product management facility
- Custom pricing calculator
- Third-party CRM integration
- Phased approach for transactional ecommerce
Our Approach
Our solution combined cutting-edge web design with advanced functionality to deliver a robust online shopping experience. We followed a detailed, phased approach to ensure every aspect of the project was addressed:
User-Centered Design: We focused on designing a visually stunning, yet intuitive interface that would reflect the brand's elegance and craftsmanship. The website was built with a clean layout, allowing for easy navigation and an enhanced shopping experience.
Platform Strategy: We chose a scalable ecommerce platform to meet the business’s growing needs, ensuring a smooth online shopping experience. We incorporated features like high-quality product images, detailed descriptions, and an custom easy-to-use pricing tool to maximise UX.
Bespoke Product Management: We integrated a bespoke system that allows seamless product & variation management with on demand price conversions based on US market rate, reducing the time spent on manual updates.
CRM System Integration: The website was connected with their third-party CRM, allowing for efficient customer management, follow-ups, and targeted marketing.
Bespoke Pricing Calculator: We designed a unique pricing tool that gives customers accurate, real-time pricing based on their custom selections, enhancing the overall user experience.
Responsive & Mobile-Friendly Design: With an increasing number of customers shopping via mobile devices, we ensured that the website was fully optimised for mobile, providing an effortless browsing experience across all devices.
Legacy Refined Through Innovation
By combining a visually striking design with custom functionality and seamless third-party integrations, we successfully created a high-converting, user-friendly website for Diamonds on Richmond.
The new platform not only streamlined internal processes but also enhanced the customer experience, driving both sales and long-term growth.
We are proud to have helped Diamonds on Richmond strengthen its online presence and continue to deliver exceptional service to their loyal customers.
View WebsiteFoundry have been amazing to work with! They were very comprehensive in scoping our requirements and delivering our web development project on time and on budget. We saw an immediate increase in lead conversion rate of over 30% on the new website.
Ongoing full service maintenance and hosting rates are very reasonable and it’s great to know we have a partner we can call on at any moment. Additional work is a breeze and we never feel like we’re asking a huge favour to get further work done.
We also appreciated their willingness to work on an hourly rate or project based, which takes the hassle out of budgeting. An outstanding partner!
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