Transforming Auckland's Real Estate Experience with a Scalable, User-Friendly Website
City Sales is Auckland's leading specialist real estate agency, providing expert consultation and representation in apartment and housing sales, property management, and property investment. With years of experience in the market, City Sales has built a strong reputation for offering tailored solutions to property buyers, sellers, and investors.
City Sales came to us with the goal of upgrading their online presence to better showcase their property listings and attract new customers. The existing website was outdated and lacked the flexibility required to grow their business.
Project Requirements
- Build a new website on a scalable and easy-to-use CMS platform
- Integration with their existing property management system
- Highlight available properties for sale while attracting new sellers
- Develop a mobile-first responsive site
Our Solution
We approached City Sales’ website redesign with a focus on scalability, usability, and modern design.
Building on a Scalable, User-Friendly CMS
We chose a modern CMS that allowed for easy updates and management, ensuring City Sales could scale their digital presence with minimal effort. The new platform gave the team full control over content updates without relying on external developers, empowering them to respond quickly to market changes.
Showcasing Properties with Impact
The new website design was developed with a focus on showcasing properties effectively. High-quality images, detailed descriptions, and easy-to-navigate search filters allow prospective buyers to explore available listings effortlessly. The design emphasizes the key selling points of each property, such as location, amenities, and unique features, all while maintaining a clean, visually appealing layout that attracts both buyers and sellers.
Seamless Backoffice Integration for Real-Time Data Syndication
To ensure that property listings were always up-to-date, we integrated the website with City Sales’ backoffice property management system. This integration automatically synced listings, ensuring that the information on the website matched the backoffice database. Data syndication streamlined the process, saving time and reducing the risk of errors while ensuring accuracy across all channels.
Mobile-First Design for Optimal User Experience
Understanding that many property searches now happen on mobile devices, we implemented a mobile-first design that prioritised performance and usability on smartphones and tablets. The new responsive layout adapts seamlessly to different screen sizes, ensuring a smooth browsing experience regardless of the device used.
Empowering City Sales for Future Growth with a Seamless, Mobile-Optimized Web Experience
The new City Sales website is a powerful tool for both attracting new customers and managing existing property listings.
By focusing on a seamless user experience, backoffice integration, and mobile-first design, we helped City Sales enhance their online presence, improve internal efficiency, and position themselves for continued growth in Auckland’s competitive real estate market.
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